Business mentor and growth strategist with decades of experience in SME scalability
Speaker: Michael Horesh | Hosts: MATI Jerusalem
• Reframing time management for a disrupted reality.
• Practical tips for protecting output when kids are home and focus is split.
• Rebuilding productivity despite constant distractions.
• A simple framework for regaining control of your daily schedule.
About the Speaker
Business mentor and growth strategist with decades of experience in SME scalability
Who is this webinar for?
- Business owners who want to stay closely connected with their customers and not disappea
- Community managers and entrepreneurs looking for creative ways to maintain business activity and relevanc
- Business owners who need practical tools for self-management and content creation that strengthen
What will you learn in the webinar? (Brief Syllabus)
Introduction
In times of conflict, the weight on a business owner is immense. Uncertainty, family needs, and emotional stress create a reality where traditional productivity models often fail. During a recent webinar hosted by MATI Jerusalem, Michael Horesh provided a vital roadmap for managing yourself when you cannot manage the world
The Philosophy: Self Management Over Time Management
Michael Horesh emphasizes crucial point: you cannot control time, especially when life is unpredictable. You can only control your response to it. This approach is built on three key pillars:
- Presence: Focus strictly on the immediate tasks rather than worrying about next month.
- Compassion: Avoid judging your own productivity. Some days will be slower than others and that is acceptable.
Stability: Create small routines to stay grounded even when everything feels like it is moving
Protecting the Business Core: Revenue First
In a crisis, your energy is a limited resource. You must spend it where it matters most.
- Identify Income Drivers: Before opening emails or news sites, handle tasks that directly generate cash.
- Transparent Communication: Be honest with your clients. Tell them if a project will take longer. Honesty builds trust more effectively than silence does.
Realistic Expectations: Do not promise what you cannot deliver. Set achievable deadlines that account for your current situation
The Strategy: Your Minimum Viable Day
Forget the long lists of the past. Success in a crisis is defined by extreme focus. Michael suggests picking three things that must happen today. If you finish them, the day is a total victory.
Priority | Category | Definition |
Level One | The Must | Essential tasks required for business survival |
Level Two | The Should | Important tasks that can be rescheduled if needed |
Level Three | The Could | Extra tasks performed only if you have spare energy |
A Final Word on Resilience
Michael reminds us that we are carrying an emotional load that is not present during normal times. Give yourself permission to lower your output expectations without lowering your professional standards. If everyone at home is suddenly quiet, do not ask questions: simply use that window to work.
Survival during a crisis is about focus and forgiveness. By protecting your revenue and being transparent with your community, you ensure the business stays alive for the day after
